What is Jasper AI (Formerly Jarvis) And How Should You Use It? [The Ultimate Answer]

If you're a writer or someone who needs copies for your business, you can now use copywriting software that creates content through the use of artificial intelligence! In fact, you can even use AI to create a speech outline or to write the entire speech itself. I know it sounds bizarre, but they really do exist.

Jasper AI (formerly Jarvis) is one of the top AI-powered copywriting tools that can be integrated with SurferSEO, Grammarly, and Copyscape. This software can be used to write blogs, emails, ads, product descriptions, creative stories, video script outlines, and a lot more. You can also use it to expand or improve existing content.

Interested to learn more about Jasper AI? Hop on in as I share everything there is to know about this copywriting software and how you can start using it to generate more content!

What is Jasper AI?

Artificial intelligence concept

Jasper is a copywriting software that automatically creates written content through the use of artificial intelligence and natural language processing. It shortens a writer's research and drafting time since it provides original content in just a few clicks.

Jasper is formerly known as Jarvis. But prior to being branded as it is today, it also went by the name Conversion AI. Just like how frequently the company changes its name, the people behind it also update the software almost every week.

What Are The Pros And Cons of Jasper AI?

Deciding whether to use Jasper is a bit tough because it has its fair share of pros and cons. In this section, I'll detail each of the software's advantages and disadvantages to help you decide whether it's worth the investment or not.

Pros of using Jasper AI

  • It runs on GPT3, which is considered one of the best AI content tools today.
  • The team behind Jasper always updates the tool with new features, templates, and functionalities.
  • The Boss Mode plan has a lot of useful features and if you plan to write a huge amount of content, this will work perfectly for you.
  • The content generated is plagiarism-free.
  • It works on both short and long-form content.
  • It supports over 25+ languages.
  • It can be integrated with SurferSEO, so your content is automatically optimized.
  • The tool is user-friendly.
  • The people behind Jasper offer great customer support.
  • The grammar readability of the content it creates is quite high.
  • It can tailor the content according to a specific tone of voice.
  • It has a project management system.
  • It has 50+ working templates.

Cons of Jasper AI

  • For beginner writers, it can be pricey.
  • Unlimited plans are not available.
  • It cannot rewrite full articles.
  • The content it produces (especially the long-form) still needs editing.
  • The content needs fact-checking, especially if there are crucial details included.

Jasper is definitely not perfect. But so is every content writing tool! While it has several disadvantages, it can still provide you with a great first draft. 

What AI Does Jasper Use?

Jasper AI employs GPT3 or the third generation of the Generative Pre-Trained Transformer for its artificial intelligence. GPT3 can generate large volumes of text since its machine learning parameters have reached 175 billion.

Since Jasper AI is running in GPT3, it remains supreme in producing text-based content. To the untrained eye, the text created by Jasper would pass as something written by a human.

Is There A Free Version of Jasper AI?

Currently, Jasper doesn't have a long-term free version that can be used to write long-form content. But they do have a 5-day free trial that can give you access to some of the tool's features. 

The signup link for the free trial, however, is not available on their website. You can access special links on the web if you are interested. By doing so, you'll get 10,000 words free.

If you really need Jasper AI, you can choose between their plans: Starter and Boss Mode. The latter is the most recommended, especially for professional writers and business teams.

What Is Jasper AI

How To Use Jasper AI

There are several types of content that you can automatically create using Jasper AI. If you are still confused about how this works, let me walk you through the basics of creating content using this writing assistant.

First off, Jasper has pre-built workflows that are called Jasper recipes. These contain commands that serve as templates to create your content. Some examples of Jasper recipes are:

  • Blog Posts
  • Facebook Ad
  • Cold Email
  • Press Release
  • The Perfect Non-Fiction book Introduction and Outline

Basically, Jasper recipes are the types of content that you can write using AI.

When you click a specific Jasper recipe, you will see the complete list of Jasper commands that will help you generate specific content.

Here are the Jasper commands under the Blog Posts recipe:

(Important: I will be using blog post creation as the main example for this section.)

  • Write a brief for {TOPIC}
  • Write blog post title ideas
  • Write an introduction
  • Write a blog outline
  • Write about {OUTLINE_ITEM_1}
  • Write about {OUTLINE_ITEM_2}
  • Write about {OUTLINE_ITEM_3}
  • Write a blog conclusion on {TOPIC}

By running the recipe, it will be saved to your account, and Jasper would create a brand new document and copy it to the long-form editor.

You then need to replace the variables with the details of the article you want to write. 

Once the variables are replaced, you can now run each command by using the keyboard shortcuts Ctrl + Enter or Cmd + Enter. This will generate the full content of your article.

If you are unsatisfied with the content created or you want to add more, you can do so through the compose feature. Jasper will read the content it previously generated and gather context to write more.

If you want a more comprehensive tutorial, check out this video:

What Are Some Alternatives To Jasper AI?

Given that Jasper uses GPT3 AI, it is more expensive than most copywriting software. Add this to the fact that it is leading in the market, its pricing would only get more pricey over time. 

If you need help in writing content but Jasper’s pricing is beyond your budget, you can try using these tools instead:


Unlike Jasper that generates new content using GPT3, QuillBot uses a sophisticated AI paraphrasing technology. This tool helps millions of users worldwide in summarizing and paraphrasing content.

You just have to enter the text you want to paraphrase in the input box and the tool will rewrite it for you. You also have the option to run the content created to Quillbot's grammar checker.

Closers Copy

Closers copy doesn’t use general language models like GPT3 as they believe that this AI is not equipped to write marketing copy. What they use are different in-house AI models including SalesAI, BlogAI, and StoryAI. 

One good thing about Closers Copy is that they have three types of plans including Starter, Professional, and Unlimited. The latter is not currently offered by Jasper.


Copy.ai is one of the top competitors of Jasper. It also uses GPT3 to craft content. Currently, this software can generate digital ad copies, social media content, website copies, eCommerce copies, blog content, and sales copies.

As for their plans, they have the Free, Pro, and Team. If you run a start-up, the Pro version will already cater to your needs.


What you’ll love about CopySmith are its workflow management and in-app collaboration feature. If you work with a team of writers, you can add them to CopySmith and assign each of them to a role. You can also track the progress of their writing.

CopySmith also has three plans: Starter, Professional, and Enterprise. Unfortunately, they currently do not have a free plan. 


Writesonic is another copywriting software that uses GPT3. They offer a Pay-as-you-go scheme which is ideal for writing freelancers or those who only need a few contents written. 

Currently, Writesonic is known for its rich text editor and plugins. This allows you to export content outside the software without losing its format. 


Among all the alternative writing assistants I have listed, Rytr is probably the easiest to use. It employs minimalist designs and interface, and it also works very similar to Jasper (which means you’ll find it easy to navigate this one if you already used Jasper before).

Rytr currently offers three plans: Free, Saver, and Unlimited. The unlimited plan only costs $29 monthly and it will already allow you to generate “unlimited” characters.

Anyword AI

Anyword AI focuses on ad copies; hence, it has a predictive performance score feature that can help you assess the effectiveness of each ad before using them. They also have a custom mode feature that can create copies using your brand voice or your competitor’s.

Anyword has three plans you can choose from Starter, Business, and Enterprise. You can book a demo with them if you are interested in any of the plans they offer.

Is Jasper AI Worth Using?- Final Thoughts

Jasper AI is definitely a great writing software! It has been assisting content marketers from IBM, Google, Airbnb, HarperCollins, and other big companies for a few years now. The reviews it has received in Trustpilot, G2, and Capterra are all 5 stars.

If you need help writing great copies, this AI-powered copywriting tool will be your best friend. It will help you create ads, emails, and even long-form content. 

The only issue you might encounter is its steep price since it uses GPT3 AI. Nevertheless, if you have the budget, go avail of this writing assistant!


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  • Jasper AI (formerly Jarvis) is one of the top AI-powered copywriting tools that can be integrated with SurferSEO, Grammarly, and Copyscape. This software can be used to write blogs, emails, ads, product descriptions, creative stories, video script outlines, and a lot more. You can also use it to expand or improve existing content.

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    Posted in  Presentation Tools and Topics   on  February 16, 2022 by  Dan W ,   What is Jasper AI (Formerly Jarvis) And How Should You Use It? [The Ultimate Answer]

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