What is a word picture? A word picture in speech is when an individual brings to life their words or paints a mental image with them. The goal of using a word picture in public speaking and presentations is to help the audience better understand what you are trying to convey.
In this blog post, we will take a look at why word pictures are important, how you can use word pictures in your speeches and presentations, as well as some tips for getting the most out of them!
Why Are Word Pictures in Speech Important?
Note 3 reasons below:
- To help the audience better understand your message
- To make complicated ideas easier to understand
- To add emphasis or emotion to your words
Word pictures are used in public speaking for good reason: they can help audiences better information that would otherwise just sound like a bunch of words. When used correctly, word pictures can provide a helpful visual aid to help audiences better understand your speeches and presentations.
How To Use Word Pictures in Speech?
Words pictures can be helpful in creating a mental visual aid for your presentation. When using word pictures, always remember: less is more!
Don't try to use too many word pictures in your speech - this can be confusing and distracting for the audience. Instead, focus on one or two-word pictures that will help illustrate your main points most effectively.
When using word pictures in speeches, it is important to be aware of your audience. In order to make sure that your word pictures are effective, always ask yourself the following questions:
- What am I trying to say?
- What image can I use to help convey my message?
- Is this image clear and easy for my audience to understand?
If you can answer these questions confidently, then you are ready to start using word pictures in your speeches!

One great way to use word pictures is by illustrating a point with an analogy. Analogies are comparisons between two things, usually ones that are dissimilar. They can be a great word picture to use because they can help the audience understand a complicated idea by linking it to something that is already familiar.
For example, let's say you are trying to explain some new technology in your presentation about upcoming innovation. Instead of simply saying "this new technology will make our lives easier", you could instead compare this new tech with more known technologies like cell phones or laptops - maybe even try explaining how these pieces of technology have changed how we live!
This word picture paints an image for your audience on what life might be like without this latest piece of tech and helps them get excited about its potential impact.
Types of Word Pictures
Some examples of words pictures are:
- Personification is a word picture that gives human qualities to an inanimate object. For example, "The wind was howling for hours this morning."
- Similes are word pictures that use the words "like" or "as". For example, "My heart is pounding like a drum."
- Metaphors are word pictures that compare one thing to another without using the words "like" or "as". For example, "His mind was a steel trap."
- Hyperbole is a word picture that uses exaggeration for emphasis. For example, "I've told you a million times not to do that!"
Personification, simile, metaphor, and hyperbole can all be used in creating a word picture in public speaking.
When preparing for a speech or presentation, it's important to do some practice runs. This will help you become more comfortable with your material, and it will also help you time your speech.
During your practice runs, make sure to include word pictures in your speeches! Not only will this help you get comfortable using them, but it will also give you a chance to see how well they work with your audience.
As always, remember to ask yourself the key questions - "What am I trying to say?", "What image can I use?", and "Is this image clear and easy for my audience to understand?" - before using word pictures in your next speech or presentation!
If you're still feeling unsure about using word pictures in public speaking, try watching some TED Talks or other presentations that use them effectively. Seeing these word pictures in action can be really helpful in getting inspired and learning how to use them yourself!
Continue to Gain Mastery in Public Speaking
For resources to develop your presentation skills while you are in the comforts of your own home, take advantage of the many online resources. Please check out the article ‘Online Resources for Public Speaking‘ for a detailed review of some online resources for public speaking.